Visually Impaired People Take to the Streets in China

aBlindChin-03

Original Chinese Language Article By: www.yjrb.com.cn

(Translated by Adrian Chan-Wyles PhD)

At 1030am on June the 4th, 2013, the staff opened the doors of the Pizza Hut branch (situated in the Shandong Road area of Shijiazhuang City – Hebei) and were met by two determined Disable People (with visual impairments) and their supporters, who were holding protest placards decrying a Pizza Hut advert that discriminated against people with visual impairments.

(Recently Pizza Hut had launched an advertising campaign on Youku for shrimp balls.  During this advert, a person is seen asking another person: “Do you know why the ball chaotically rolls everywhere?”  The other person looks confused, and so the first person provides the answer: “Because it is a shrimp ball.”  The screen then shows a shrimp wearing dark-glasses and holding a cane – the message?  Apparently the makers of the advert associate the relative inability of shrimps with that of the limitations blind suffer due to their Disability.)

The protesters made the point that people with visual impairments are human beings who suffer the limitation of a Disability – but who are able in many other ways.  Their predicament should not be trivialised or made to look like they are not human as such treatment offends Disabled People.  The protesters demanded an apology from Pizza Hut and the retraction of the advert, together with an assurance that in the future Pizza Hut will value their Disabled customers as highly as they value their able-bodied customers.

©opyright: Adrian Chan-Wyles (ShiDaDao) 2016.

Original Chinese Language Article:

http://www.yjrb.com.cn/web/news/shxw/webinfo/2013/06/05/13697113239265495.htm

青岛视障残疾人抗议广告歧视残疾人

2013年6月4日上午10点30分,河北石家庄中山东路的必胜客欢乐餐厅一开门,就被两名石家庄视障残疾人的举牌抗议。(必胜客在优酷网推出虾球视频广告,内容大体是:一人问:“你知道球为什么总是到处乱滚吗?”另一人迷惑,前面的人继续说:“因为它是虾球。”屏幕显示内容为一只虾滚成球形,戴着墨镜,手持盲杖,旁边有“虾?瞎?”的字样。而屏幕下方第二句话配的字幕是:“因为它是虾(瞎)球。”)盲人朋友称这一广告伤害他们的心灵,他们的行动仅仅是要求必胜客通过媒体正式道歉,并停止丑化残疾人的广告在任何媒体播放。不要再拿残疾人开心了

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