Original Chinese Language Article By: www.yjrb.com.cn
(Translated by Adrian Chan-Wyles PhD)
At 1030am on June the 4th, 2013, the staff opened the doors of the Pizza Hut branch (situated in the Shandong Road area of Shijiazhuang City – Hebei) and were met by two determined Disable People (with visual impairments) and their supporters, who were holding protest placards decrying a Pizza Hut advert that discriminated against people with visual impairments.
(Recently Pizza Hut had launched an advertising campaign on Youku for shrimp balls. During this advert, a person is seen asking another person: “Do you know why the ball chaotically rolls everywhere?” The other person looks confused, and so the first person provides the answer: “Because it is a shrimp ball.” The screen then shows a shrimp wearing dark-glasses and holding a cane – the message? Apparently the makers of the advert associate the relative inability of shrimps with that of the limitations blind suffer due to their Disability.)
The protesters made the point that people with visual impairments are human beings who suffer the limitation of a Disability – but who are able in many other ways. Their predicament should not be trivialised or made to look like they are not human as such treatment offends Disabled People. The protesters demanded an apology from Pizza Hut and the retraction of the advert, together with an assurance that in the future Pizza Hut will value their Disabled customers as highly as they value their able-bodied customers.
©opyright: Adrian Chan-Wyles (ShiDaDao) 2016.
Original Chinese Language Article: