Blogger’s Note: In the 1980s, following the transition away from hard-line Marxist-Leninism (termed “opening-Up” in modern China discourse) – there was something referred to as the “Qigong Craze” which saw people perpetuating all types of practices and making all kinds of outrageous claims. One claim stated that if children and adults held a particular stance for a few minutes a day – they would lose weight without having to alter their dietry habits (an unscientific position). This loosening-up of ideological control led to the resurgence of all types of feudal ignorance – which the CPC has been re-educating out of the system ever since. This probably fits-in with Deng Xiaoping’s idea that it does not matter what colour the cat is – providing it catches the mouse. Of course, Deng was purged a few times by Mao Zedong before he finally rose to power – and I am sure the mouse would care profoundly about being caught by the cat (but would agree that the colour of the cat is superfluous if you happen to be an anxious mouse). The problem with commerce (advertising) is that it allows for exploitation if the system is not tightly controlled. The more outrageous the claim – the more attention the product attracts (attention equals sales). In the so-called “free market” (a market “free” of responsibility to the systemic well-being of its citizens) the market decides its own level moderated by law (such as in the capitalist countries). The CPC encourages commerce on the one-hand – whilst firmly regulating it on the other – it is the latter aspect which differs from the capitalist system as profit is redirected (continuously redistributed) back into the Socialist State (controlled by the workers) – and not the pockets of the bourgeoisie. Wanting to make more profit than is required is the risk inherent in all commerce. Personal gain, if beyond a modest amount, runs the risk of corruption in China – although some people have become rich and remained firmly within the law. Qigong is practiced today – but conforms to the strictures of modern medicine. Deep briefing, although good for you, cannot, in itself, cause the body to lose weight (particularly if no other suitably strenuous exercise or dietry modification is being carried-out). It must be remembered that China has modernised in an incredibly quick manner using Marxism (Leninism) as the key mechanism. This process may well include many types of ideological ebb and flow that sees Marxism developed and applied in vastly different real-life scenarios – quite different from the confines of the dry pages contained within theoretical books. Marxism is an ongoing process only accessed at a certain point in its development via the textbooks. ACW (2.5.2026)
2026-04-30 Ecns.cn Editor:Mo Honge
(ECNS) – China will launch a nationwide campaign to crack down on false advertising in online food sales, targeting e-commerce platforms, sellers and related service providers, the country’s market regulator said.
Sun Huichuan, a food safety official with the State Administration for Market Regulation, said at a news briefing on Wednesday that misleading claims remain widespread despite repeated enforcement efforts.
Consumers have responded strongly to issues such as false promotion and illegal advertising, Sun said.
The campaign will target five types of entities, including e-commerce platforms, merchants, marketing agencies and food producers. It will focus on violations such as exaggerated health claims, fabricated product origins and misleading endorsements.
Sun cited recent cases involving products accused of misrepresenting ingredients or origins, as well as overstating health benefits.
Online food sales have grown rapidly in China, with retail food sales rising 14.5% year-on-year in 2025, according to official data.
Regulators will also carry out a separate six-month campaign targeting “internet-famous” food products, focusing on false labeling, counterfeit goods and missing certifications.
Authorities will strictly punish violations, Sun said.
(By Zhang Jiahao)
