Some livestreams post coded come-ons like “punishments available” or “unlock perks” to encourage viewers to tip designated hosts in exchange for prohibited or inappropriate performances, while others recruit minors who are not legally eligible to join their shows.
The CAC also noted that some multi-channel network (MCN) agencies behind many of these productions lack proper internal controls. According to the regulator, some agencies use company-controlled accounts to send gifts and spam the chat with fake comments to tip themselves and even pose as the “top supporter” to fabricate an atmosphere of lavish spending.
During the campaign, the CAC said it will prioritize the rectification of the above issues.
Group livestreaming is a format in which multiple streamers perform talent shows, such as dancing and singing, in the same livestream room, earning revenue through viewer tips. The sector’s market value exceeded 15 billion yuan (about $2.1 billion) in 2025, with more than 8,000 group livestream rooms operating on an average day.
SANGHA KOMMUNE (SSR) 