The notice also calls for a crackdown on misconduct such as illegal online consultations, sexually suggestive content disguised as health education, fabricated narratives promoting products and the impersonation of licensed physicians.
Local authorities have been instructed to guide platforms in improving oversight and to direct hospitals to monitor the conduct of medical workers while online, with penalties for violations. Market regulators will investigate illegal advertising activities.
At a recent news conference, Hu Qiangqiang, a spokesman for the National Health Commission, said common violations by doctors who are also influencers include directing followers to offline services, offering illegal online consultations, selling products via livestreams and prescribing overpriced medications.
SANGHA KOMMUNE (SSR) 