Russell Brand could have stayed on YouTube – which recently ‘demonetised’ his content – but instead has chosen to shift the burden of his output to ‘Rumble’! Rumble is an emerging video-based social media platform that is competing for a share of the advertising market YouTube currently dominates and other similar organisations seek to break into. More than this, however, but Rumble, as of the 23.0.2023, has refused to ‘demonetise’ Russell Brand’s content and so it has become the de facto platform of choice for Brand and the vast network of corporate support that still surrounds him. Should the allegations transition from ‘vacuous’ to ‘substantiated’ – watch for Russell Brand to be ‘cancelled’ everywhere and reduced to the powerless individual he currently pretends to be.