Tag: commerce

As football is traditionally a winter sport in the UK – hot weather is usually not an issue. However, where British teams have had to play in the heat abroad – water bottles are often placed near the side-line. Players drink quickly during natural breaks in the game – not during specific breaks. Therefore, “Hydration-Breaks” are a cynical attempt by the US to penetrate their hideous form of capitalism into the interior of the footballing game. What matters for them is commerce – not skill. The audience exists not to understand the game – but merely to “consume” in an ignorant manner. In fact, the more ignorant the better – as such a state allows the individual to be parted from their money in a much easier manner. Coaches, understanding the artificial nature of these breaks – are using them as unusual “half-times” where players can re-group and alter their shape or change their approach. All this has nothing to do with genuine football and is a contrivance. Indeed, it is altering the internal structure of the game. Once the World Cup has left the US – these breaks should be dead and buried.