Jessica Brady contacted her GP practice more than 20 times feeling unwell

NHS: Privatising GPs Told to “Stop Killing Patients” Unnecessarily! (23.9.2025)

The Department of Health said many GP practices already used the correct approach, but that Jess’ s Rule would make this “standard practice across the country”.

Health and Social Care Secretary Wes Streeting thanked Jess’s family, saying they had campaigned tirelessly through “unimaginable grief” to ensure Jessica’s legacy helps to save the lives of others.

“Patient safety must be the bedrock of the NHS, and Jess’s Rule will make sure every patient receives the thorough, compassionate, and safe care that they deserve, while supporting our hard-working GPs to catch potentially deadly illnesses,” he said.

Paul Callaghan, from Healthwatch England, which represents people who use health and social care services, said the rule should be implemented “quickly and consistently”.

“It’s also imperative that specialist teams have the resources to deal with potential increases in demand, resulting from increased referrals,” he said.