Until this year, I was completely unaware that February 7th is “Rose Day” in the UK! This falls just before St Valentine’s Day (Fedrusty 14th). I think many people conflate these two rituals as roses are often given on the 14th. I suspect there is an involved explanation for all this – perhaps pre-Christian (Pagan) verses Christian, etc. Whatever the case, Shakespeare seems to have known both these dates. Both dates are designed to renew assertions of love and affection between men and women.