“The years of relentless, global BDS pressure on PUMA and the damage to its image should be a lesson to all companies supporting Israeli apartheid, that complicity has consequences. It is also a lesson to the deeply complicit, Western-dominated FIFA, which continues to shield Israel from accountability despite the settlement teams violating its own statutes,” said PACBI in a statement.
“We thank the hundreds of grassroots solidarity groups, athletes and teams across the world who supported the call from 215 Palestinian teams to boycott PUMA,” it added.
“This boycott win is a bittersweet victory as Israel’s ethnic cleansing of Palestinians continues. But it gives us hope and determination to hold all genocide enablers and apartheid supporters accountable until all Palestinians can live in freedom, justice and equality,” PACBI concluded its statement.
SANGHA KOMMUNE (SSR) 