A masterful exploration of how the spread of US hegemony and neo-imperialism seeps into, destroys and ultimately replaces the historical culture of (indigenous) British culture and identity. The agency for this explanation surrounds the UK publishing industry in the light of a hostile US take-over and its subversion due to the auspices of US anti-intellectualism and the triumph of superficial style over substance. The British Historian and author – Matthew Bradford – is replaced by the US-publishing construct of ‘Matt Brand’ – whose father was a “Shepherd who looked after sheep…” – whilst his mother was a “Māori Medicine Woman!”